Jon Contino – Nike VCXC

Self proclaimed Alphastructaesthetitologist, Jon Contino’s rough style of illustration and typography is in high demand. Recently he collaborated with Nike to bring an event to the Bronx in New York, when I first heard of the project through Jon’s twitter I was unsure how his style would connect with the sharp design in most Nike promotions – however it’s the phrases and taglines that are present which create the link to Jon’s textured and rugged work. The Black, White and selected neon pallet also compliments both Nike and Jon’s two worlds tying them together well.

In charge of branding, illustration and mural design with art direction by Jason Herkert the whole campaign works brilliantly and is a testament to Jon’s talent and ability.

You can view more images of the event here