Form Us With Love x Tid - Watch No.1

Swedish design company Form Us With Love and Swedish watch company Tid (tid means time in Swedish) sought to tackle the watch's stumbling into the future by reducing the functions of its watch to the essentials. The result is "No.1" - a model available with either black or white face, an adjustable strap, and easy to read dial. The only noticeable branding is etched into the side of the stainless steel timepiece, which is sleek and thoughtful enough to be able to dress up or down. The No. 1 is a smart reminder that we can gain a lot by simplifying design, and that does not mean we lack character in our presentation. Available from Tid's site for SEK 1995 ($300/£185).