Dockers "Get Dressed Like You Mean It" Series

Dockers takes toward the videography route to preview their Spring 2013 collection before releasing it with a documentary that follows six very familiar figures in one of the fashion hubs of the world. Each of the clips, six in total, follows one of the subjects as he prepares his wardrobe to take on an average day in the streets of New York City all while talking about whatever it is he finds to be most important to him. The six men are style editor Jared Flint, fashion writer Sean Hotchkiss, blogger Marcus Troy, author Lawrence Schlossman, everyone’s favorite silver fox Nick Wooster and writer Mickey Rapkin. The videos aptly show how Dockers fits into each of the men’s sartorial choices on a daily basis and allow for the average follower to follow suit.